A Guide to Selling Luxury Real Estate in Boca Raton!
Posted by Scot Karp on Monday, March 7th, 2016 at 4:53pm.
Selling a luxury home is just like selling more modestly priced real estate but on a grander scale, right?
Luxury homes bring a unique set of challenges you aren’t likely to encounter outside of the upscale market. Whether you’re getting ready to sell your luxury condo in downtown Boca Raton, or a larger estate further afield, there are a number of things you should keep in the front of your mind. This way you can ensure a quick sale, at a price you can be happy with. Now that we’re in the right frame of mind, let’s get down to business!
Set the Right Price
You’ve hear this a million times before I’m sure. It begs repeating though because setting the right price from the get-go is all the more important when we’re talking about luxury home buyers. Those who can afford to dabble in the luxury real estate market tend to be successful and savvy business people. They’ll know a good deal when they see one.
Keep the state of the market in mind, and what similar properties have sold for recently. And most importantly, trust the advice of your REALTOR®. An experienced luxury real estate agent will have plenty of experience navigating these situations and will be able guide the process to a fruitful outcome.
Play the Part
You’re selling to a sophisticated, upper-class crowd. It’s important for your property to fit the bill! When you’re listing, spend the time and money to have quality photos taken that show the home in the possible light. More to the point, proper staging is essential. The best quality photos won’t help you if the place looks like a dump.
You only get one chance at a great first impression, so make it count! Pictures are good and all, but think about all the new media at your disposal. It’s the 21st century after all. Take full advantage of video as well as fully interactive tours to showcase the best you have to offer in all its resplendent glory!
Open House, or Not?
The open house is an essential component of the vast majority of real estate transactions. The intent is get your property in front of as many eyes as possible because someone is bound to bite.
Not so with luxury real estate. The pool of serious buyers will be significantly less and it really is a waste of your time to show the property to the public at large. You’ll end up attracting a conga line of lookie-loos seeking a glimpse of how the other half lives. Your best bet is to maintain the exclusive, luxury mystique of your property and only show it to serious buyers that can actually afford it!
The broker open house is a much more fruitful and intelligent choice. This style of open house is available for other brokers and real estate agents to attend. You’ll get the luxury property in front of those that can spread the word to serious buyers. You'll end up with a much larger pool of potential buyers!
The Right REALTOR® Makes All the Difference
This can’t be understated. The luxury real estate market is an exclusive club, open to the rich and famous. It helps to have a seasoned professional to guide you. They’ll be able to open doors you may have never thought to open, and get your property listing in front of the eyes that matter.
Looking to buy or sell luxury real estate in Boca Raton, or Southeast Florida? Do yourself a favor and call 561-441-7902, or contact Scot Karp online to connect with a Boca Raton luxury homes specialist!
Scot Karp, Director
Ultraluxury Condominium Division
PREMIER ESTATE PROPERTIES
Boca Raton, Florida
"RANKED IN THE TOP 250 AGENTS NATIONWIDE BY THE WALL STREET JOURNAL"